Hypodermic Syringe Model - 1453 Words

Using material from Item A and elsewhere, assess the usefulness of the Hypodermic Syringe Model of the Mass Media (33 marks) The Hypodermic Syringe Model suggests that the media are strong and the audience is weak and passive. This means that the messages the media portrays, society will instantly believe without questioning the ideas and morals behind this. The model suggests that children are more susceptible to the messages in the media and accept the information provided as they have not fully developed social skills. In addition to this, the media is thought to ‘inject’ the audience with their beliefs, of whom would automatically agree with this view. The Hypodermic Syringe Model notes a direct correlation between violence portrayed†¦show more content†¦This criticises the Hypodermic Syringe Model as the model suggests that people who view the behaviour will not question this and will act in this way in the future. The Hypodermic Syringe Model fails to acknowledge that the media provides the viewers with the effects of the violence on the individual. The viewer is less likely to repeat the images and violence acted upon in the media after viewing the violence and the effects this could have on themselves therefore suggesting that the Hypodermic Syringe Model does not ‘inject’ their messages into the minds of the viewers. It can be suggested that there is not enough research in this particular area of Sociology as many findings are as a result of artificial surroundings, for example the Bandura experiment. With little support for the Hypodermic Syringe Model, the assumptions of this model can neither be true or false. This can be supported by Gauntlett (2008) who found that most of the studies on the Hypodermic Syringe Model or media violence and imitation were conducted in an artificial environment, this meaning that some of the effects recorded from this experiment may be due to other factors, not how the person would act in a real situation. The Hypodermic Syringe Model suggests that children are more vulnerable to the violence and messages portrayed in the mass media, however this can be criticised as children may not be affected asShow MoreRelatedEssay on The Hypodermic-Syringe Model815 Words   |  4 PagesThe Hypodermic-Syringe Model The hypodermic syringe model suggest that the media is alike a magic bullet and when an audience is targeted it will immediately be knocked down when they are hit. The hypodermic-syringe model also suggests that society is passive and the media â€Å"inject† their media influence into society and manipulates it. The Frankfurt school envisioned the media as a hypodermic syringe, and the contents of the media were injected into the thoughts of the audience, who accepted theRead MoreAssess the usefulness of the Hypodermic Syringe model of the mass media1847 Words   |  8 Pagesï » ¿Mass Media (Q) Assess the usefulness of the Hypodermic Syringe model of the mass media. The hypodermic Syringe Model (HSM) is an early theory model, which believes that there is a direct correlation between the violence and anti-social behaviour portrayed in different media types (e.g. Television, computer games and films). 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Based on the theory that behaviour is learnt through rewards and punishment, the notion here is that the media could provide a model of behaviour which could influence people by showingRead MoreTheodor Adorno s Influence On Popular Music2850 Words   |  12 Pagesserious music. Adorno believed that the notion of standardization that was in popular music acted as way to â€Å"opium of the people† [9] acting through the ways that standardized music is distributed. This happens through a process known as hypodermic-syringe model, â€Å"this model suggests that the audience passively accepts the message ‘injected’ into them by the mass media.† {10] The listeners consume popular music unknowingly and unwillingly. â€Å"Standardization of song hits keeps the consumers in line by doing