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Project Example

Essays on Project Essay ID Lecturer Project Being in the US Army for the last 30 years, I know where I am headed, and that isin the right direction. I seek challenges from life though in a manner that shall only make me feel self-actualized more than anything else. As I am presently 52 years of age, it makes all the more reason that I should do something which will further my career and education in the times to come. My future career goals include completing my Masters Degree before I retire from the Army. Since I am undertaking Bachelor Degree in Business Administration currently, I am at a perfect spot because my learning is being bolstered in more ways than one. My life has therefore been planned in such a way that my family and myself as well will benefit from the same thinking that has come about with the passage of time. I am sufficiently well-placed as far as my financial standing is concerned. I have an annual household income of 90,000 which is abundant for me at this stage and I plan to increase it with the passage of time. This can only be made possible when I am aware of how well I shall shape up my educational realms in the coming times, and how this will mean instant success within the future. For this to happen, I need to be assured that I am doing something which will benefit me in the long run and the Masters Degree gives me such a guarantee. I have set my vision towards budgeting, the financial implications, paying taxes and seeking insurance in the coming times. As I am undergoing such regimes presently, I can only think of these aspects when I am given the financial freedom through the education that I attain which shall further my growth and development in the times to come. This can only be made possible when I know exactly where I am heading and how I plan to do it in the coming era. My finances do not create a problem for me at the moment because I am correctly placed and am able to save on them as much as I can manage from time to time. The steps that I need to take in order to reach the end goals require persistence and consistent dedication on my part. Since I know how I resolve ambiguities within day to day affairs, I am sure this will prove to be an easy task for me. My military training has molded me into such a person who is always up and willing to take a challenge and defy the odds that come his way. My Masters Degree will eventually provide me the direction to see things in a proper perspective and take care of the minor hiccups which might come about as and when they do. In the end, I look forward to turning the wheels of time in my favor since these are much needed and shall be the basis of my success in the future. Project Example Essays on Project Essay Product SWOT Analysis Strengths Spray on Deodorant The general concept of the product was founded on the fact that most consumers use both a perfume spray and deodorant roll-on perfume. This product bridges that gap by offering the customer a 2-in-1 perfume that also doubles-up as a deodorant. The customer gets true value for money spent. 24-Hr Anti-Per spirant One unique feature about the Ascendant line of perfumes is the 24-HR Anti-per spirant. This gives the client the ability to go around their daily routine without having to worry about perspiration. This uniquely appeals to the middle-class earner who formulate a large portion of the active work force in the country. This also curves out a niche for the product within the market. The market has not been flooded with antiperspirant deodorant perfumes. Variety in Scents The ascendant line of perfumes provides the customer with a variety of choices. This is largely owing to the wide range of scents that the company has developed. There are over 15 unique scents that are in the Ascendant line, providing the customer with numerous choices. This provides the perfume line a great coverage in the market, as the product can be able to appeal to a wide range of general tastes and preference that are observed in the market. This provides the product with a strong market presence once awareness is created. Sizes The ascendant line of perfumes comes in a wide range of sizes to suit every customer’s financial ability and needs. Each perfume comes in 4 different sizes with the smallest size a convenience for travelling customers. The small packaging allows it to appeal to customers who are on the move and would not want to be weighed down by luggage. This is a unique strength as main stream perfume brands have not yet ventured into this market. Packaging The product’s packaging is designed to appeal to its target market, the middle-class. The perfume has been packaged in a trendy and colorful can in a matching box. The packaging material varies with the specific scents as other scents are target the upscale shopper, these are packaged in glass containers. The design is quite trendy, with a general artistic outlook on the product. This unique design is specific to appeal to the middle-class earner. Weaknesses Allergens Some of the ingredients within the perfume have been found to cause allergic reaction in a small percentage of individuals. There do exist consumers who are allergic to specific ingridients within perfumes. As such, it is natural that such cases would arise in the case of Ascendant. One cannot quantitatively predict the number of allergic reaction cases that could be associated with use of the Ascendant line of perfumes. Opportunities Offers and Product Bundles The product may potential gain a considerable portion of the market by providing offers. These offers will be geared at creating consumer awareness towards the product and jumpstart sales. This can be further supplemented by offering scent bundles to new customers as incentive to create consumer loyalty. Threats External Environment Competitors are currently offering products that have a similar look. This is owing to the general current fashion and trends within the market. This may potential pose a threat towards the Ascendant line curving out a niche in the market. Project Example Essays on Project Essay College: The manufacturing and production sector deals with the invention, innovation, creation, machines, labor, tools, and design of products. Manufacturing implies to the range of human activities from simple craft to the most sophisticated or high tech as applied to industrial production to make products such as aircrafts, automobiles, and household appliances, then distributed by intermediaries to the final users. Manufacturing takes place in all types of economic systems and aimed at mass production of products to ensure big profit margins. The production sector directly relates with the engineering and industrial design. The five major manufacturing corporations that this project closely analyzes are Intel Corporation designs, Texas Instruments Incorporated, SanDisk Corporation designs, Broadcom Corporation and NVIDIA Corporation designs Intel Corporation designs deals with manufacturing and selling computer components and related products. The Companys main products comprise chipsets, digital imaging products, microprocessors, microcontrollers, flash memory products, embedded processors, network and communications products, graphics products, conferencing products, and systems management software. On the other hand, Texas Instruments Incorporated designs and supplies analog technologies, microcontroller semiconductors, and digital signal processing. The corporation operates materials and controls, and educational and productivity solutions businesses; its products are sold in all countries. SanDisk Corporation designs, deals with developing, and manufacturing data storage solutions in a range of form factors using our flash memory, proprietary controller and firmware technologies. The Corporations solutions consist of removable cards, USB, drives, digital media players, and components. Broadcom Corporation provides integrated silicon solutions to facilitate broadband digital broadcast of data, voice, and video content for businesses and homes. For businesses, it designs, develops, and then supplies integrated circuits for cable modems, direct satellite and digital broadcast, cable set-top boxes, digital subscriber line, and high-speed networking. NVIDIA Corporation designs, deals with developing, and marketing three dimensional graphics processors and associated software. Tkr Exch Curr Ratio:Y Quick Ratio:Y Inv Turnover:Y Acct payable Turnover:Y PM:Y ROE:Y ROA:Y P/E:Y INTC US 2.151 1.537 5.1552 7.8464 23.9671 27.1489 19.2726 9.585 TXN US 2.2372 1.2804 4.2098 11.6067 16.2796 20.5807 13.1925 13.7311 SNDK US 3.984 3.0829 5.4261 15.7085 17.4314 15.3653 10.416 12.1807 BRCM US 5.2338 4.7379 7.1171 6.5923 12.5457 15.0157 10.916 16.4944 NVDA US 4.1995 3.7267 5.6616 6.2336 14.5348 15.8612 11.5661 15.6947 The current ratio (1.5-3.0) measures a firm’s market liquidity and the ability to pay debts. High values of the current ratio indicate problems in working capital management. Values that range (1.5-3.0) show good short-term financial strength. Company INTC US, TXN US, and SNDK US have high efficiency to meet their short-term obligations. . Graph of monthly data SPX Index    INTC US Equity    NVDA US Equity    TXN US Equity    SNDK US Equity    BRCM US Equity    Mean 1205.73 Mean 22.061 Mean 14.86 Mean 28.6 Mean 38.6 Mean 34.553 Median 1202.79 Median 21.378 Median 14.65 Median 28.6 Median 40.9 Median 34.425 Standard Deviation 123.443 Standard Deviation 2.793 Standard Deviation 3.288 Standard Deviation 4.21 Standard Deviation 10.2 Standard Deviation 4.7504 Minimum 987.48 Minimum 17.665 Minimum 9.19 Minimum 22.5 Minimum 17.7 Minimum 26.61 Maximum 1408.47 Maximum 28.395 Maximum 23.92 Maximum 35.6 Maximum 50.7 Maximum 45.09 Table 1: Monthly statistics The standard deviation is highest in SNDK US implying that the company has a high financial volatile than the other companies. Standard deviation usually used in finance to determine the operating performance of the company. Table 2 : Weekly statistics SPX    INTC    NVDA    TXN    SNKD    BRCM    Mean 1206 Mean 22.06 Mean 14.85 Mean 28.652 Mean 38.87 Mean 34.594 Median 1199.4 Median 21.33 Median 14.37 Median 28.05 Median 41.43 Median 34.14 Standard Deviation 115.47 Standard Deviation 2.712 Standard Deviation 3.118 Standard Deviation 4.0593 Standard Deviation 10.1 Standard Deviation 4.6616 Minimum 940.38 Minimum 17.97 Minimum 9.19 Minimum 22.49 Minimum 16.88 Minimum 26.61 Maximum 1408.5 Maximum 28.38 Maximum 25.67 Maximum 36.27 Maximum 53.38 Maximum 47.34 The weekly returns on the stock depict a clear performance on the companies. The standard deviation is highest again in company SNKD US further demonstrating its strong financial volatile in the market. Table 3: Weekly returns betas The slope between company SNKD and BRCM indicates a strong association of about 78%. The two companies can therefore work together to obtain high efficiency. Table 4 : Monthly returns betas SPX/INTC INTC/NVDA NVDA/TXN TXN/SNKD SNKD/BRCM 0.480237967 0.183465761 1.239893925 0.23771298 0.734698551 The monthly returns slope indicates the highest value when corporation SNKD and BRCM work together. This gives 73% efficiency between the two companies. Table 5: Weekly returns correlation matrix Table 6 : Monthly returns correlation matrix Table 7 : Portfolio matrix INTC NVDA TXN SNKD BRCM weight 0.2 0.2 0.2 0.2 0.2 INTC 0.2 0.0622 0.0567 0.0461 0.1272 0.0431 NVDA 0.2 0.0567 0.2317 0.0711 0.0932 0.0708 TXN 0.2 0.0461 0.0711 0.0655 0.0702 0.0508 SNKD 0.2 0.0659 0.0496 0.0702 0.2303 0.0789 BRCM 0.2 0.0431 0.0708 0.0508 0.0789 0.1008 1 0.2740 0.4798 0.3037 0.5998 0.3444 port var 2.0017 port S.D 1.414814475 Port mean 0.83 sharp 0.56632485 Works Cited Fridson, Martin and Fernando, Alvarez. Financial statement analysis: a practitioners guide. 4th ed. Hoboken, N.J.: Wiley, 2011. Print.

Construction Management Occupational Health Safety

Question: Discuss about the Construction Managementfor Occupational Health Safety. Answer: Occupational Health Hazards In any construction related job, there always exists risk of exposure to various kinds of chemicals that in turn possess risk of inducing occupational health risks. The occupational-related health hazards can be classified into six categories namely, asbestos, silica-related health hazard, musculoskeletal syndrome, noise resulting in hearing disorder, dermatitis, and hand-arm vibration disorder. According to Gilham et al. (2016, pp.290), less than 40% of workers are usually aware of these facts, whereas majority of commonwealth are unaware of these health hazards induced by occupation. The most common and severe health issue found in most of the constructional activity is the asbestos-related health problem. Asbestos is the most necessary ingredient in most of the construction sites and is involved as a key component in materials requisite. It has been confirmed that continuous exposure to asbestos leads to serious health issues such as severe lung disease and even cancer. Breathing asbestos dust can cause mesothelioma, a rare and fatal type of cancer resulting in serious illness or even death. This disease is also found in the family members of the workers, as the asbestos fibers are carried by them from the work site to their respective houses (Lacourt, 2014, pp.532). The common symptoms of mesothelioma are a dry cough in the chest with pain in shoulder and even chest. In addition to this, there also exists the risk of another chronic lung disease known as asbestosis, where small tissues are created in the lungs resulting in breathing difficulty. The common signs are breathing problem, congestion, pain in the chest, and cough. Besides these cancerous diseases, inhaling the asbestos fib res can also affect the pleural causing pleural effusion, pleural thickening, pleural folding and pleural plaques that can accommodate watery secretion which leads to difficulty in beathing. According to Stayner et al. (2013, pp.205), these types of pleural syndromes are noticed in most 50-60% of the regular asbestos workers. Inhaling asbestos fibres can also lead to developing risk of laryngitis among workers who are routinely exposed to cancer. Continuous exposure to asbestos fibres also decrease the immune system of the workers that further aids in development of chronic complications of the respiratory tract (Naimi, 2013, pp.334). Mitigation Strategies In a report by Schulte et al. (2013, pp.1), it has been detailed that once detection of any of the above disease associated with asbestos exposure, it is difficult for the worker to afford the treatment cost. Particularly, in the US and European nations, the company may provide only one-third of total expense. Still the damage caused to the physiological system is indispensable. Above all, it is better to take prevention measures than treatment. For the safety of workers, every construction company should organize control programs to minimize the effect of asbestos. These programs includes particular steps the be implemented by the employees and others staffs discussed in the below section. According to Occupational Safety and Health Act, the employees should be provided with instructions regarding health hazards for a particular task. They should be equipped with the masks and other sanitization products while undertaking the task. Proper decontamination of the workers clothes should be done in order to protect the employees and their families from exposure to asbestos fibers. Proper training activities should be organized by the companies for the awareness of the workers working with asbestos. The training activity should involve (i) health hazards associated with the exposure to asbestos. (ii) maintaining personal hygiene (iii) proper disposal process needed for asbestos materials. (iv) engineering control procedures required to be implemented. (v) specific handling procedures to be adopted while handling with asbestos (Schulte, 2013, pp.1). Workers subjected to exposure to asbestos in a construction industry must be specified in OSHA standards, so that proper safety and monitoring assessment can be provided. The workers should ensure the asbestos exposure limit and use personal safety equipment. Regular medical monitoring of OSHA standards workers should be arranged by the company. These mitigation strategies are reasonable and cost efficient for the company for the safety of its employees (Goetsch, 2014). Rules and Regulation for Occupational Diseases There are various regulatory acts implemented by the Oman government towards the occupational hazards. According to Article (22), repeated medical tests are provided for workers suffering from the occupational disease. They are given sick leaves and the opportunity to switch over workplace if needed. According to the article, the employee need not bear any medical cost related to occupational disease, which is not facilitated in most of the other countries. According to Article (24), a medical examination is needed to do of each and every worker exposed to any contagious disease during their retirement period (Daher, 2015). References: Daher, E., 2015, October. An Analysis of Global Safety Trends in the Oil and Gas Industry-Impacts and Challenges in the Years Ahead. In SPE/IATMI Asia Pacific Oil Gas Conference and Exhibition. Society of Petroleum Engineers. Retrieved from https://www.onepetro.org/conference-paper/SPE-176502-MS Dated 21 Oct 2016. Gilham, C., Rake, C., Burdett, G., Nicholson, A.G., Davison, L., Franchini, A., Carpenter, J., Hodgson, J., Darnton, A. and Peto, J., 2016. Pleural mesothelioma and lung cancer risks in relation to occupational history and asbestos lung burden. Occupational and environmental medicine, 73(5), pp.290-299. Goetsch, D.L., 2014. The Basics of Occupational Safety. Pearson Higher Ed. Lacourt, A., Gramond, C., Rolland, P., Ducamp, S., Audignon, S., Astoul, P., Ilg, A.G.S., Rinaldo, M., Raherison, C., Galateau-Salle, F. and Imbernon, E., 2014. Occupational and non-occupational attributable risk of asbestos exposure for malignant pleural mesothelioma. Thorax, 69(6), pp.532-539. Naimi, A.I., Cole, S.R., Hudgens, M.G., Brookhart, M.A. and Richardson, D.B., 2013. Assessing the component associations of the healthy worker survivor bias: occupational asbestos exposure and lung cancer mortality. Annals of epidemiology, 23(6), pp.334-341. Schulte, P.A., McKernan, L.T., Heidel, D.S., Okun, A.H., Dotson, G.S., Lentz, T.J., Geraci, C.L., Heckel, P.E. and Branche, C.M., 2013. Occupational safety and health, green chemistry, and sustainability: a review of areas of convergence. Environmental Health, 12(1), p.1. Stayner, L., Welch, L.S. and Lemen, R., 2013. The worldwide pandemic of asbestos-related diseases. Annual review of public health, 34, pp.205-216. Cooper, R., Al-Kandari, H., Garlapati, A. and Dine, N., 2013, January. An Insight into Significant Challenges Faced by SHE Profession: An International Perspective. In ASSE Professional Development Conference and Exposition. American Society of Safety Engineers.

The Phenomenon of Football Shoes free essay sample

Marketing Culture 2010 The phenomenon of football shoes whats your color? Background Since the first classic football shoes were introduced in 18861, they were simple uniform brown/black leather shoes with studs. The one and only characteristic of the early football boot was to provide the player grip on the playing surface and prevent him from slipping on muddy or wet grounds. During the following decades the football shoe underwent several technical modifications, especially in terms of the material they were composed of. Nevertheless, one particular characteristic all the mime remained the same: the color of the shoes, which was standard black. This aspect changed in the mid-ass, when manufacturers started to provide some world- class players with white shoes. These shoes where released on a basis of sponsoring deals to promote their products. By and by manufacturers launched football shoes in various colors and are enjoying great popularity. Big name companies such as Nikkei, Aids and Puma are releasing new special designed football boots frequently. We will write a custom essay sample on The Phenomenon of Football Shoes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nowadays wearing clouded football shoes is very common, even in the lowest divisions and youth football. In other words: it is not easy to find the original black clouded football shoe back on the pitch; blue, green, red, white, yellow, silver, gold and even pink are presently established colors for football shoes. However, in the football world this development is more and more meeting with critics. Most prominent disputer of the clouded football shoe is Manchester United manager Sir Alex Ferguson: Under new rules Manchester United Junior players have been banned from wearing anything other than old-school black while on club business. Reason for this is that Ferguson is becoming concerned that some of United stars of he future were beginning to get ahead of themselves. 3 12 http://www. Owe. Com/about_6118591 _history-soccer-shoes. HTML http:// www. Guardian. Co. UK/football/2010/Feb./22/Manchester-united-premiering 3 http:// www. Dillydally. Co. UK/sport/football/article-1253304/Sir-Alex-Ferguson-continues- clampdown-cinematographers-United-academy-kids. HTML 2 Problem stating In this paper I want to tint out which social and market doctors nave led too rise tot wearing clouded football shoes in such a relatively short period of time. Is it a question of fashion/style, a way of salesperson? Furthermore I want to create a connection to theories related to consumption and solidification. As football originally is recognized as a team sport where the members of the team build uniformity also visually by wearing the same shirts, in recent years single players are trying to come out of this uniformity by having extraordinary haircuts, tattoos and the above-mentioned colorful football shoes. I want to describe this development in terms of processes of differentiation and imitation. German Team 1994 all players wearing the same black shoes. Source: http:// www. Welt. /sport/fastball/article 0133896/Matthews-Debut-weird-fur-Bulgarian- sum-Finale. HTML German Team 2010 6 out of 11 players wearing clouded football shoes. Source: http://www. Bulletproofing. De/blob/201 (H)7/unsatisfactory-Deutsche-for-deem- spiel-gene-spaniel. HTML 3 Theory and illustrations The enormous rise of the availability of clouded football shoes h as different cohered causes. As mentioned before, a few famous footballers started wearing white football boots in the mid asss. This peculiarity extended to more and more professional footballers, later amplified by different colors and personalized printings on the hoes. The players wearing this kind of special shoes are mainly characterized by a creative and appealing way of playing, connected to an extravagant attitude. In general, it can be said that these types of players are idols in the world of football. For many fans these players function as a role-model and are imitated in every possible way for example by wearing the same football boots as the star players, the consumer tries to imitate his idol. Subsequently the sports- article companies took this aspect as an opportunity to launch the clouded football shoes on the broad nonuser market. This resulted in a great success, clouded football shoes experienced enormous sales. Consumers adopted the new style of sportswear in a very short period of time. A reason for this behavior is the urge of the individual to create a self-definition, as defined in the article by McCracken (1986)4 where it says that One of the ways individuals satisfy the freedom and fulfill responsibility of self- definition is through the systematic appropriation of the meaningful properties of goods. In relation to the choice of a clouded football shoe, the individual is choosing tool to express creativity and uniqueness. This leads to the assumption that the black shoe is a standard so consequently a shoe with bright colors makes the user protruding and special. The conscious choice of a clouded football shoe, which comparably can be referred as a styling issue is also validating the theory of social affiliation as described in the article of Thompson, Craig J. Donna (1997)5 Fashion meanings can be used to forge distinctions and to foster a sense of standing out, or they can be used to torte a sense tot affiliation Witt others and to tester an affirming ensue of social belonging. The last part of the quotation can be interpreted into the general perception of the football world as follows: As there are two basic types of players; the down to earth, hardworking defender and on the other side the creative, light-footed and entertaining attacking player, each group underlines their belonging within. So generally spoken the attacking players would wear the eye-catching colorful boots whereas the defend ers give preference to the standard black shoes. The broad offer of new football shoes goes parallel with the developments in the mineral fashion and clothing industry. In the course of the globalization, during the last decades the fashion industry experienced a large growth, leading to a stronger competition amongst suppliers. To attract the consumers attention and saturate their needs, companies are releasing new product lines 4 McCracken, Grant (1986), Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods, Journal of consumer Research, 13 (1986), 71-84. Thompson, Craig J. Donna (1997), Speaking of Fashion: Consumers Use of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings, Journal of Consumer Research 24 (1): 15-42. 4 permanently. Ergo, the velocity of changing styles accelerated rapidly. The resulting development was that during time consumer needs generated to more extraordinary, eye-catching clothes to create an own, personalized sty le. In the course of the high competition amongst the suppliers, creativity in terms of product development became an important aspect. Another important aspect is the stronger influence on the consumers created by the media, as quoted in the article of Bell, Russell W. GLiz Gear SRene Aggregates (2003) 6 Prior work also suggests that consumers willingly act as sorcerers apprentices in window-shopping, daydreaming, television viewing, magazine reading, Internet surfing, word-of-mouth conversing, and an often notes- casual observing of others consumption (Bell 2001; Bell et al. 1997;Breeders 1993) The result of this is an intensification of marketing-actions. In terms of promoting (clouded) football shoes in particular, sports-companies are making primarily use of famous football stars, which are sponsored by the firms. The world best football layers are basically contracted by the 2 biggest sports-articles manufacturers in the world: aids and Nikkei. These companies compete for highest market share with different players, but are using basically the same instrument: creating a desire. In this coherence, desire can be described as a longing for a person or object or hoping for an outcome. Desire is the incentive to take measures. The factors determine a desire are described by Bell, Russell W. , GLiz Gear SRene Aggregates (2003) 7 Desires are nurtured by self-embellished fantasies of a wholly different self, and hey may be stimulated by external sources, including advertising, retail displays, films, television programs, stories told by other people, and the consumption behavior tot real or imaginary others. In conjunction Witt the marketing-actions tot the big sports-articles manufacturers, one could assume that these companies try to create a desire towards the consumer of being one of the well-known football stars. This desire is shaped by the above quoted external sources. Companies communicate messages like be faster, be seen and be the best to create the desire of being a second Lionel Mimesis or Christiana Ronald. Bell, Russell W. , GLiz Gear SRene Aggregates: The Fire of Desire: A Multi-Sited Inquiry into Consumer Passions, Journal of Consumer Research, Volvo. 30, no. 3 (December), 326-351. 7 Bell, Russell W. , GLiz Gear SRene Aggregates: The Fire of Desire: A Multi-Sited Inquiry into Consumer Passions, Journal of Consumer Research, Volvo. 0, no. 3 (December), 326-351. 5 Star-player Lionel Mimesis promoting a new aids oddball shoe. Source: http:// www. aids. Com/football/dc/products/off Nikkei-advertisement; special edition signed by star-player Christiana Ronald Source: http://www. Nikkei. Mom/nonnegotiable/homeland=en_KGB During my period both as a coach of a youth-football team as well as a player of the men s team I experienced some significant differences concerning the choice of (c louded) football shoes. For this article I contacted some of my former team-mates and players of the youth-team I coached, to get insight in their motivations to wear (or not to wear) clouded football shoes. According to the 15 year old Lukas his main motivation to wear a particular clouded boot was: My teammates and friends Luck and Dennis showed up with these green Nines and I was Just wearing my boring ark-blue ones. I am already playing one and a half years with these shoes. So I also wanted to get those green Nikkei s. Unfortunately I could t afford to buy them so I had to wait until my birthday. According to the theory of Consumption Practices and Identity in the article of Richard Elliot (2004) 8 this statement shows that both the influence of socially constructed resources, like in this case through the teammates, as well the structural/positional sources of the self in this case the financial situation, is an important aspect to determine the Sites of the Self-in-Action. Another form of motivation can be seen in the statement of Luck (14), expressing a certain kind of desire: My favorite player is Arcane Robber, he is so fast! In my team I am also the fastest player so I am the Robber in our team. During the last World Cup I saw him playing with the new Nikkei 9TH so I definitely had to get them too! Bell, Russell W. , GLiz Gear SRene Aggregates (2003)9 pointed out this aspect tot desire: But we tint that the person who tells strong desire NAS almost always actively stimulated this desire by attending, seeking out, entertaining, ND embellishing such images. Luck has also actively stimulated his desire, as he compares himself with his idol. Another motivation was expressed by Matthias (24): With wearing these blue boots, it is fitting perfectly to our blue and white football shirt. + Well, I am trying to look good in daily life so why shouldnt I do so on the football pitch? This explanation can be referred to styling issues. Matthias is focusing on looking good by creating a matching outfit. So in this case, wearing clouded football shoes would be a part of self-production created by styling and can e referred to the theories of consumption and self-production by Maguire, Jennifer Smith, Castaway, Kim (2008)10: Style, a process of negotiating double binds, paradoxes and tensions, is a constituent practice of solidification. A contradictory meaning can be seen at the meaning of Holler (33): No, I would never buy such a clouded shoe! I never even thought about it. We are on the football field and not at a fashion show . So when we refer to the different statements of the distinct persons we can broadly say that the younger generations (30). An explanation of this could be that the emphasis in terms of self-production has a big impact on especially younger people. This assumption can be seen back in the quotation of Maguire, Jennifer Smith, Castaway, Kim (2008)11 In working on their appearances, young adults negotiate the competing demands of forging an identity in a consumer society to fit in and be accepted, but at the same time to stand out as an individual. (Grown 1997) 8 Elliott, Richard (2004), Making Up People: Consumption as a Symbolic Vocabulary for the Construction of Identity, in K. Sister ¶m H. Bricked, des. Elusive Consumption, Oxford: Berg, 129-143. 9 Bell, Russell W. , GLiz Gear SRene Aggregates: The Fire of Volvo. 30, no. (December), 326-351. 10 Maguire, Jennifer Smith, Castaway, Kim (2008), Looking good: Consumption and the problems of solidification, European Journal of Cultural Studies, 1 1(1): 63-81. 11 Maguire, Jennifer Smith, Castaway, Kim (2008), cultural studies, 1 1(1): 63-81. 7 Conclusion After analyzing the great success of the clouded football shoe in the modern football world, one can conclude that this phenom enon has different, coherent causes. Nowadays Football shoes can be referred as a styling issue, which is validating the theory of social affiliation and a part of solidification. During the time the individual has developed an urge to create self-definition. To reach this self-definition, a clouded football shoe functions as a tool to express creativity and uniqueness. Furthermore the velocity tot changing styles accelerated rapidly because tot the stronger competition amongst suppliers in the course of the globalization in the past decades. This lead to more creativity in terms of product development serving roundworm for developing those extraordinary football shoes. Another important aspect is the stronger impact on the customer created by the media, which are making intensified use of advertising with football stars to create desire amongst the target group. Consumers are trying to imitate their idols, in this case by wearing the same (clouded) football shoes. Remaining determinative factors of the motivation to wear clouded football shoes are the strong influences of socially constructed resources, like the consumer behavior of teammates and friends as well as tutorial/positional sources of the self, for instance the material history and class position.